A Real Case Study from Saudi Campaign: Our Client Midad Advance Success Story with Google Ads 

Google Ads stands out for its precision and reach. Among the many other methods available, advertising via Google Ads plays an important role in expanding a business. If you have ever noticed an ad during a random Google search, this is done by targeted paid advertising. It’s not just a coincidence. Including services like SEO, social media advertising, and paid campaigns, DSS-AI is an expert in such approaches. For Midad Advance in Saudi Arabia, DSS-AI’s 15-day Google Ads campaign came up as a recent success story. With an increasingly tech-savvy audience in mind, this campaign effectively brought on a rapid digital transformation. With DSS-AI’s help, Midad Advance generated 2.80 million SAR in sales. This campaign brought on new online customers and boosted engagement. Choosing the right platform and partner for advertising is highlighted here. DSS- AI in this dynamic digital world continues to help brands grow visibly and find the most impactful routes to sustain customer interaction.

Midad Advance: A Closer Look

Midad Advance, across the Middle East and GCC, is a leading provider of physical security and identity solutions. Mainly based in Saudi Arabia, it’s built on principles of excellence, client satisfaction, and immense innovation. Midad Advance focuses on transparency, collaboration, and continuous improvement to build long-term partnerships. Made to meet the specific needs of various industries, the company gives advanced products and services in access controls, biometrics, and RFID. To enhance Midad’s customer engagement, lead generation, and sales conversion, DSS AI ran a Google Ads campaign. This was mainly to boost its visibility and impact on the targeted audience. Resulting in an increase in impressions and engagement, this campaign used static posts and video ads to reach those it was meant for. Capturing user data and driving interests, lead generation played a main role here. The main factors of this were form extensions and sign-up landing pages. This strengthened its presence in competitive markets through strategies that not only expanded Midad’s local reach.

Campaign Details & Strategies We Implemented

The DSS-AI’s Google Ads campaign for Midad Advance was 15 days. Within this duration, the organization gained good customer engagement and discovered a new way of effective advertising. The main attraction of the campaign was that the company generated 31 leads, and the quoted value of these leads is 2.08 million SAR, which is almost 4.69 crore in Indian value. This campaign helped the company achieve a huge milestone through a cost-effective way of advertising. With the informative content in advertisements, such as how-to guides or testimonials, trust and authority in the market were built. The campaign accelerated the growth of the company on all levels.

Strategies Implemented

We implemented strategies like Dynamic Search Ads (DSA), Target ROAS bidding, Ad Extensions, Remarketing, Responsive Search Ads (RSA), Audience Segmentation, and Geo-Targeting. 

The other effective strategies, such as Call only campaigns, Competitor Ad Study & Analysis, A/B Testing, and Continuous Optimization, Regional Language-based Ads are used to enhance your business.

Benefits of Google Ads

Google ads reach users who are actively searching for products or services similar to what the business offers, which will increase the likelihood of generating high-quality leads.

It also provides features like lead form extensions, which helps businesses to get the contact information directly within the ad. This simplifies the process for potential customers and creates higher conversion rates. The statistics say that among small to medium businesses, almost 40-60% of them are utilizing Google Ads for their advertising needs. Also, through google ad’s campaign, an average ROI of 200% to 300% is gained that means $2 to $3 for every dollar spent. Some of them may even see more returns.

Conclusion

Google is a globally used search engine, so making it a major platform for businesses will increase visibility. For this, DSS-AI focuses and evaluates each business and gives targeted Ad campaigns that take your business to new heights. In conclusion, the success of Midad Advance’s Google Ads campaign by DSS-AI is a testament to the power of targeted online advertising. With 29 leads and a quoted value of 2.08 million SAR in just 15 days, it’s clear that Google Ads can significantly boost business growth. For businesses in Saudi Arabia looking to achieve similar results, DSS-AI offers unparalleled expertise and proven success in running effective Google Ads campaigns. Partner with us to reach your business’s full potential. Also, the ability of google ads to reach a large, engaged audience through targeted advertising, measurable results, and cost-effectiveness will stand out among the usual advertising methods.