Mapping the Modern Buyer’s Journey in Saudi Arabia: Where Digital Marketing Fits in Complex B2B Sales Cycles
A modern B2B buyer in Saudi Arabia is usually digitally empowered, being informed and connected in every decision that they make. The marketing team faces the challenge of understanding how buyers move through this multi-layered decision-making process. Along with this, understanding who the buyers are is equally important. DSS-AI, as a digital marketing agency in […]